So you a) have a successful TV show and you want b) people to engage with that show and its’ content on the mobile. You have c) pub anno’s after the show to trail a URL, and d) the opportunity to get people to view/play/other with the shows content. Now let’s imagine that the episode that just aired of this wildly successful TV show featured practical tips on how to check your Vulva.
Not exactly the webisode you want to watch with family and friends perhaps, so what should you do?
This: Just text VULVA to 83188
Genius.
The Channel 4 show ‘Embarassing Bodies’ has some really touchy subject matter, and when it comes to say, checking your testicles, or perhaps your penis is sore, getting people to actually use this public service material is really quite a tough call.
But the mobile is your device, your private tool (ha!) and it makes so much sense to deliver this sort of content to it. Channel 4 obviously made the right call on including SMS requests for content, their numbers are incredible, take a look:
Yesterday there were: 694,155 pageviews (biggest microsite [on channel4.com] by 242%) - so that’s over 1.2M in the first 36 hours Just shy of 75,000 visits (biggest microsite by 349%) - so that’s 130,000 visits in the first 36 hours so performing very strongly against even the likes of Hollyoaks and How to Look Good Naked 9.3 pageviews/session soa high level of engagement with the site In the first 24 hours we had 2,637 mobile downloads - very high in that game And over 11,000 mobile pageviews
This hints at a resurgence in trust I think in consumers actively engaging with content created by broadcasters here in the UK, and also highlights the growing trend in people actively seeking out video and other content on their mobile devices and trusting that their handsets will a) be able to do it and b) not send them into billshock.
Anyway, click through on the image below for some testicle checking fun. 
Girls Aloud Moblog - Girls use Spinvox
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I am now of course blogging at the l33t5p34k accurate 4lfie.com rather than the far too subtle jibe at same, al4ie.com I moved mainly because my previous hosts 1and1 were way too expensive and didnt easily allow me to do the things I needed to do.
